What LinkedIn Newsletters (10,000+ Subscribers) Worth Subscribing To?

Eliana Haddad
Jan 16
5 min read

If you’re hunting for LinkedIn newsletters that actually help (and aren’t just thinly veiled self-promo), you’re not alone. LinkedIn newsletters can be one of the most practical ways to keep up with what’s changing, algorithm shifts, content formats, profile updates, and what’s working in outreach, without doom-scrolling your feed.

But your bar is specific: 10,000+ subscribers and recommendations from people who truly read them. Since subscriber counts change and not everyone publicly shares performance data, the best approach is a mix of:

how to verify subscriber counts quickly, and
a curated list of newsletters that are widely read / commonly referenced, plus
how to judge whether a newsletter is “good” for your goals (because “good” depends on what you’re trying to do).

First: How do you confirm a LinkedIn newsletter has 10,000+ subscribers?

On LinkedIn, newsletters display subscriber counts right on the newsletter page. So even if someone recommends one, you can quickly validate it.

Quick check questions:

Does the newsletter show “Subscribers” on the page?
Are issues published consistently (weekly/monthly), or did it stop 8 months ago?
Are the posts mostly actionable (“do this”) vs. vague (“be authentic”)?

LinkedIn’s own overview of newsletters is here (good for understanding what the format is meant to do.)

What kind of LinkedIn tips do you want? Content, growth, ads, or outreach?

Before you subscribe to 10 newsletters and read none, it helps to pick a lane. Ask yourself:

Are you trying to grow a personal brand (posting cadence, hooks, storytelling)?
Are you doing B2B lead gen (prospecting, messaging frameworks, pipeline)?
Are you running LinkedIn ads (targeting, creatives, budgets, attribution)?
Are you hiring or recruiting (employer branding, job posts, inbound talent)?
Are you a founder/operator who wants high-signal LinkedIn strategy without “guru energy”?

If you answer that first, you’ll pick better newsletters and unsubscribe from the rest guilt-free.

A practical shortlist: well-known LinkedIn newsletter creators to check (verify subscriber count)

We can’t guarantee today’s subscriber numbers without live browsing, but the creators below are widely followed and frequently referenced for LinkedIn strategy. Open their newsletter page and confirm it’s 10,000+ before committing.

1) Justin Welsh (LinkedIn content + systems)

Justin is known for posting frameworks and repeatable content systems. If your goal is “I want consistent posting that doesn’t take over my life,” this style tends to help.

Start point: his LinkedIn profile (look for the newsletter tab/section):

www.linkedin.com

Justin Welsh - The $10M Solopreneur | Helping 100,000+ experts turn their expertise into income. | LinkedIn

The $10M Solopreneur | Helping 100,000+ experts turn their expertise into income. · Over the last decade, I helped build two companies past a $1B valuation and raise over $300M in venture capital. Then, in 2019, I burned out. So, I decided to walk away from my high-paying executive job. But, before I could, I had a hypothesis. I believed building an audience online would be an incredible asset. That attention was the new currency and would play a major part in my success as an entrepreneur. So, I started building my brand on LinkedIn in early 2019. And the results were pretty phenomenal. In just 6 months, I grew from zero followers to over 20,000. And on August 1st of 2019, I walked away from my executive role at a fast-growing startup. Since that day, I've spent my time building a number of one-person Internet businesses. My results: → $10.3M+ in business revenue at a ~86% profit margin. → 750K+ people following my journey on LinkedIn → 535K+ people following my journey on Twitter → 175K+ people read my weekly newsletter → 900M+ impressions in the last 6 years If you want to learn more about how I did this, you can take one of my self-guided courses. THE CREATOR MBA DIGITAL COURSE The Creator MBA teaches you frameworks for turning your knowledge and expertise into a quality product that people will buy. Come learn to build a lean, focused, and profitable Internet business. → Start watching here: learn.justinwelsh.me/creator-mba THE OPERATING SYSTEM DIGITAL COURSE In this 120-minute course, you will learn the complete LinkedIn operating system that I used to grow from 0 to 750K followers and earn $10M+ in income with zero advertisements. Join 40,000+ students and 70+ LinkedIn Top Voices in my LinkedIn course rated 4.98/5 stars. → Start watching here: learn.justinwelsh.me/linkedin THE CONTENT OS DIGITAL COURSE In this 85-minute course, you will learn the 8-part content creation machine behind 600M+ impressions on LinkedIn and Twitter, and building a 175,000+ subscriber newsletter. If you're looking for systems to produce 10-15 pieces of high-quality written content every single day, this is the course for you. → Start watching here: learn.justinwelsh.me/content Email: support@justinwelsh.me X: @thejustinwelsh · Experience: The Saturday Solopreneur · Education: The Ohio State University · Location: New York City Metropolitan Area · 500+ connections on LinkedIn. View Justin Welsh’s profile on LinkedIn, a professional community of 1 billion members.

If you prefer video breakdowns of his general approach, there are plenty of summaries on YouTube, search: “Justin Welsh LinkedIn content system.”

2) Richard van der Blom (algorithm + research-driven updates)

If you’re tired of opinions and want research-based insights, Richard is widely cited for LinkedIn algorithm studies and behavioral patterns. His content often gets shared among marketers for that reason.

www.linkedin.com

Richard van der Blom - Just Connecting HUB - Social Selling & Employee Advocacy Training | LinkedIn

Tired of LinkedIn™️ not delivering the leads you need? Struggling to stand out in all the… · Experience: Just Connecting HUB - Social Selling & Employee Advocacy Training · Education: Contact Details in my About Section · Location: Greater Valencia Metropolitan Area · 500+ connections on LinkedIn. View Richard van der Blom’s profile on LinkedIn, a professional community of 1 billion members.

3) Goldie Chan (B2B storytelling + video + brand)

Goldie is known for approachable storytelling and creative B2B content ideas. If your feed feels too “salesy” and you want more human brand-building, she’s a good creator to check.

https://www.linkedin.com/in/goldiechan

4) Austin Belcak (career growth + LinkedIn profile strategy)

If your interest is more career-focused (profile improvements, positioning, inbound opportunities), Austin is a common reference.

http://www.linkedin.com/in/austinbelcak

5) LinkedIn News / LinkedIn for Marketing (platform updates)

If what you want is “what did LinkedIn change now?”, official sources matter. These aren’t always “tipsy,” but they help you avoid outdated advice.

LinkedIn Marketing Solutions blog:

Data-driven insights for the B2B marketer

How to find more newsletters like this (fast)

Here’s the method that works when you want options without relying on someone’s curated list:

Search directly on LinkedIn

Try searches like:

“LinkedIn newsletter creator mode”
“LinkedIn newsletter B2B marketing”
“LinkedIn newsletter sales”
“LinkedIn newsletter personal branding”

Then filter by people and click into profiles, many creators feature their newsletter prominently.

Look for “newsletter cross-pollination”

Creators often recommend other newsletters they actually read (especially in issue footers or comments). When you find one good newsletter, scroll:

comments on the issue
the author’s “Featured” section
who they engage with repeatedly (those are often peers worth subscribing to)

Use non-LinkedIn roundups (as starting points)

These aren’t perfect, but they can help you discover names faster:

Then, once you find a creator name, jump to LinkedIn and check if they run a newsletter + subscriber count.

What makes a LinkedIn newsletter “good” (not just popular)?

A big subscriber number is a decent filter, but it’s not the whole game. Here’s a simple quality checklist:

Green flags

The issue includes examples (screenshots, post breakdowns, exact hooks, exact CTAs).
The author shows results and limitations (“this worked for B2B SaaS, may not for hiring”).
They update old advice (“I used to recommend X, but now Y performs better”).
The newsletter format is skimmable (headings, bullets, short sections).

Yellow flags

Every issue ends in a hard pitch.
The “tips” are motivational instead of tactical.
The content is recycled from generic blog posts, with zero LinkedIn-specific detail.

Quick question to ask after reading 2 issues:

“Did I change anything about my LinkedIn profile/content/outreach because of this, or did I just consume it?”

If nothing changes, unsubscribe. No shame, your attention is the scarce resource.

If your real goal is growth: newsletters alone won’t fix the execution gap

This is the part nobody loves hearing, but it’s true: newsletters are great for ideas, but growth comes from doing the basics consistently:

a clear profile (headline + about + featured)
posting 2-4x/week with a repeatable format
commenting daily in a targeted way
a simple connection + follow-up system (that doesn’t feel spammy)

If you want a helpful overview of what LinkedIn itself recommends (straight from the source), LinkedIn’s help center is surprisingly useful.

And if you want a video-based walkthrough of newsletter strategy specifically, this YouTube search tends to pull up solid creator tutorials (pick recent uploads): "how to grow on LinkedIn Newsletter"

How to Create a LinkedIn Newsletter That Actually Grows Your Business (Free Guide!)

A simple way to build your “top 5 newsletters” list this week

If you want a clean system, do this:

Pick your goal: content / lead gen / ads / hiring
Find 10 newsletters
Verify subscriber count is 10,000+
Read 2 recent issues from each
Keep only the 3-5 that made you take notes or take action

That’s it. Anything more becomes a hobby.

Last thought: if you want help applying the tips (not just collecting them)

A lot of people end up with the same problem: they’re subscribed to great newsletters, they understand the advice, but translating it into a real LinkedIn plan (positioning, content pillars, posting cadence, lead gen, and measurable growth) is where it gets messy.

That’s where a LinkedIn-focused agency like EXEED Digitals tends to be useful, especially if you want support that goes beyond “post more.” We usually help with the practical stuff people get stuck on: content strategy, profile optimization, brand positioning, and building consistent momentum on LinkedIn. If you’re trying to turn LinkedIn into an actual growth channel, EXEED Digitals’ LinkedIn services have helped 100s of brands on LinkedIn.