Why Your LinkedIn Engagement Is So Low?
- EXEED Team
- 3 hours ago
- 7 min read
You’ve built something meaningful: an AI‑powered app to support women’s emotional well‑being and personal growth. That matters. But you post on LinkedIn, and the responses, the comments, the direct messages? They’re few and far between. That doesn’t mean your idea is off‑track. It probably means one (or more) of these three things is out of alignment: your message, your audience, or your delivery.
In this blog I’ll walk you through:
Key questions to sharpen your positioning.
Why engagement is commonly low on LinkedIn.
A structured, 4‑week playbook to fix it.
Extra tips to scale your impact while staying authentic.
If you follow this, you’ll move from crickets to conversation.
1. Ask the right questions upfront
Before you post another update, pause. Ask yourself:
Who exactly is your primary user? Be as specific as you can: e.g., “Women aged 30- 45, working in tech or product roles, balancing high performance with caregiving responsibilities.”
What is the top problem your app solves in their words? For example: “I feel anxious on Sundays because I haven’t planned my week.” Or: “I’m distracted in meetings because I’m always juggling things.”
Where are they already spending time on LinkedIn? Which groups do they join? What hashtags do they follow (e.g., #WomenInTech, #LeadershipWellbeing, #MentalHealthAtWork)? What influencers or communities do they engage with?
What outcome can your product credibly deliver in 7 days? Think small, measurable wins: “Make a Sunday Discount by 20%,” “Complete a weekly reset in 10 minutes,” or “Feel more confident to speak up in one meeting.”
What does success look like for your next 30 days? For example: “50 qualified testers,” “10 short case studies,” “3 introductions to partner communities,” or “5 posts that generate 10 meaningful comments each.”
If you cannot answer any of these clearly, that’s OK. It simply becomes your discovery roadmap. Clarify first. Then execute.
2. Why your LinkedIn engagement is low
Let’s unpack the most common reasons you’re posting, yet hearing nothing back:
Your message is too broad. “AI for women’s well‑being” is meaningful… but people won’t self‑identify with it yet. They need “I help mid‑career women in tech who feel overwhelmed on Sundays.”
The “ask” feels high‑friction. “Try my app” can feel like work if there’s no clear, low‑effort incentive. Unless you say “Try for 5 minutes and get a quick result,” people will scroll past.
Your post format doesn’t match how people behave on LinkedIn. On LinkedIn, people respond to stories, shareable insights, and social proof, less to feature lists or polished sales copy.
Your follower count is not your reach. Even with 1,000 followers, if your audience isn’t tightly aligned or you’re not writing for them, you might get <100 impressions.
You’re not tapping into existing communities. You may be posting, but not participating where your audience already lives. You haven’t yet built the relational soil before planting your content.
3. A 4‑Week Playbook to Align Product + Personal Brand
Week 1: Clarify your positioning and establish quick proof
Choose one tight segment. Example: “Mid‑career women in tech juggling burnout and performance reviews.”
Define one core job‑to‑be‑done. Example: “Create a weekly reset in 10 minutes to reduce Sunday anxiety.”
Build a 7‑day promise. Example: “In 7 days, feel 20% more in control of your week (measured via a simple check‑in).”
Create a lightweight landing page:
Who it’s for.
7‑day promise.
3 bullet benefits.
60‑second demo video.
3 FAQs.
Easy sign‑up.
Privacy note + link to your LinkedIn profile.
Set up feedback loops.
A short in‑app survey after Day 7.
A 10‑minute calendar link for optional debriefs.
Week 2: Calibrate your LinkedIn profile + posts
Profile tweaks:
Headline = Who you help + outcome + your role. Example: “I help women in tech reduce Sunday anxiety with a 10‑min weekly reset | Founder @YourApp”
About = 3‑part: Short story + problem you noticed + what you built + why you care.
Featured section: Add your demo video, the landing page link, and a user quote or early testimonial.
End your About section with a clear call‑to‑action: “Click the link below to join our 7‑day reset.”
Post formats that perform:
Story post: A personal moment that inspired your app (specific and reflective).
Teach post: “3 prompts to reduce Sunday scaries, free template inside.”
Build‑in‑public update: “What I learned from our first 10 testers, the onboarding step that was slowing us down.”
Social proof post: Share one quote or outcome anonymously.
Invite post: “Looking for 20 women in tech to try a 7‑day reset, just 5 minutes each day. Comment ‘reset’ or DM and I’ll send the link.”
Post logistics:
3‑4 posts per week.
Post in your key time zone morning.
Use 1‑3 relevant hashtags (#WomenInTech, #MentalHealthAtWork, #FoundersBuilding).
End your post with a one‑line call‑to‑action and a question to invite replies.
Week 3: Outreach + community building (without being spammy)
Warm DM sequence:
Message 1 (no link): “Hey [Name], I’m testing a 7‑day micro‑tool to help reduce Sunday anxiety for women in tech. Would you be open to a quick look? No pressure if it’s not a fit.”
If they agree: send link + 30‑second summary + expected outcome.
After 3 days: “Any friction so far? I’m iterating quickly, your honest feedback is gold.”
Engage in your audience’s space:
Comment thoughtfully (not pitching) on posts by women‑in‑tech leaders, mental‑health advocates, HR/DEI professionals.
Add value: Ask questions, share an insight, offer a free tip.
Host/co‑create with communities:
Offer a 20‑minute micro‑workshop for a small Slack group or ERG: “Build your weekly calm reset.”
Partner with micro‑communities or newsletters: “Early access for your members + co‑branded challenge.”
Week 4: Scale what’s working
Double down:
Identify which post types got replies or DMs; post more of those.
Focus on comments and saves more than just likes.
Turn a win into content:
Convert one success story into a mini case‑study post + simple PDF you can share.
Launch a lightweight challenge or referral campaign:
Example: “30‑day Well‑Being Sprint” with daily prompts (people love calendar‑style formats).
Referral: “Invite 2 friends, get 3 months free.”
Keep your value obvious in 10 seconds:
Lead with outcome, not “AI” or “features.”
Example: “Feel calmer on Sunday in 10 minutes” > “AI‑powered journaling with machine learning.”
Remove friction:
One‑click email sign‑in, clear privacy statement, minimal onboarding steps.
Offer a small win immediately: downloadable “Sunday Reset” script, check‑in rubric, or “first 5 minutes of week planning” prompt.
4. Embedding video: Watch this now
Here’s a helpful video that dives into why LinkedIn content often under‑performs, and what to do about it:
Watching this will give you some extra clarity on how LinkedIn’s algorithms and human behavior interact, helpful when you’re refining your strategy.
5. Extra practical content ideas you can post this month
Thread post: “5 micro‑habits that reduced my Sunday anxiety (and 2 that didn’t).”
Carousel: “Before/after week planning: How I cut the overwhelm in half.”
Demo/behind‑the‑scenes: “I used the app for 7 days. Here’s my stress score before and after.”
Community ask: “What’s your go‑to 5‑minute reset on Sundays? I’ll compile the top 10 and share a free template.”
Credibility without boasting: “I’m not a therapist, but I work closely with coaches and users to keep this practical. Here’s what we learned.”
6. Landing page checklist (quick, inclusive & trustworthy)
When someone clicks through from LinkedIn to your page, make sure it’s simple and reassuring:
Clear language: “For women in tech who feel overwhelmed on Sundays.” (Avoid jargon / gender‑stereotypes.)
Use supportive, inclusive phrasing around mental health. Avoid promises you can’t deliver.
Privacy note + short plain‑English statement about data security.
Short demo video (60 seconds) or GIF showing the user experience.
CTA: “Start your 7‑day reset.” Keep sign‑up minimal.
Optional: anonymized testimonials or “why people try this” bullet list (e.g., “Because they were tired of starting Mondays already behind”).
Measurement: Track the click‑through rate (CTR), sign‑ups per 100 visits, Day 3 and Day 7 retention, and qualitative feedback (What did people love? What confused them?).
7. How to interpret your numbers and what to fix
Don’t obsess over likes. Focus on meaningful signals:
Low clicks (but people view your post): Tighten your first 2 lines and your post headline. These are the “hook” people see first.
Low sign‑ups (people click, but don’t convert): Clarify the 7‑day promise. Add one screenshot. Remove extra fields on the sign‑up form.
Low retention (users sign up but drop off): Look at onboarding: Did they get a quick win in the first 10 minutes? Is the UI too complex?
Low replies to DMs / outreach: Remove the link from your first message (it can feel spammy). Ask permission. Keep it human. “Would you be open to a quick look?”
Low comments on posts: End your post with a direct question. Ask something that invites reflection, not a yes/no answer.
8. Positioning your personal brand alongside your product
Your personal story matters. It builds trust. Here’s how to make it work:
Share why you care: maybe you experienced burnout, or you noticed friends repeatedly struggling with this.
Use three content pillars:
Women’s well‑being at work (practical prompts, scripts, boundary‑setting).
Building in public (behind‑the‑scenes decisions, mistakes, learnings).
Evidence & results (mini case‑studies, user quotes, small wins).
Show up regularly. Don’t aim for perfection. A steady rhythm beats a viral one‑off.
Be authentic: Use a friendly tone, avoid over‑polished marketing speak. Use “we” or “I” (whichever fits your brand) and speak to real human problems.
Add ethical guardrails: Clarify this app isn’t a substitute for therapy. Provide crisis resources.
Ensure accessibility: Plain language, dark‑mode support, reminder flexibility, inclusive phrasing.
9. Tone & inclusivity matters
Use gentle, supportive, non‑judgmental language.
Avoid implying that being stressed, anxious, or distracted is a personal failure.
Recognize real‑life complexities: caregiving, financial pressures, culture, disability.
Invite sharing: “If this isn’t quite for you but you know someone who’d benefit, feel free to forward this.”
Celebrate small wins: “Today I got 1 new tester, that’s progress.”
10. Weekly cadence to stay consistent
Here’s an example rhythm you can follow:
Monday: Personal story post + comment on 10‑15 posts in your niche.
Wednesday: Teach post with free template + DM 10 warm connections (opt‑in only).
Friday: Build‑in‑public update + share 1 user insight or micro‑case.
Sunday morning: Prompt your audience: “What’s your Sunday reset? Here’s one of ours.” + link to free template.
Final Thought
Low engagement on LinkedIn doesn’t mean your idea is weak. It means your message, offer, or delivery isn’t resonating yet. By clarifying your user, zeroing in on a measurable outcome you can offer quickly, adjusting your profile + posts, and genuinely participating in your audience’s world, you’ll shift the needle from silence to conversation.
And remember: people don’t remember what you built, they remember how you helped them feel. Make them feel seen, supported, and invited.
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