Personal LinkedIn vs Company Page: Which Gets More Views?

It’s a question that plagues marketers, business owners, and ambitious professionals alike: Where should I put my time and energy on LinkedIn? The sleek, professional company page with its perfect logo and brand colors? Or my personal profile, which feels... well, more personal?

The straight-to-the-point answer is still the same: your personal profile will almost always get more organic views. But understanding why this is the case, and more importantly, how to leverage both to create a powerhouse strategy, is the key to unlocking true growth on the platform.

Why Does My Personal Profile Get More Views?

At its core, LinkedIn is a social network built on human connection. The algorithm is designed to prioritize content from people, not corporations. Why? Because we naturally engage with people in a way we don't with brands.

We connect with a person's story, their professional journey, their unique perspective. A logo, no matter how great, simply can't tell a story in the same way a person can.

The Algorithm's Secret Sauce

LinkedIn's algorithm is smart. It sees a post from you and thinks, "This is a person in our network. Their connections know them, trust them, and will likely be interested in what they have to say." When your connections comment, like, or share your post, the algorithm interprets this as a signal of high value.

It then pushes your content further, showing it to your connections’ connections. This creates a viral loop that a company page rarely achieves organically.

Think about the content that thrives on personal profiles:

• Vulnerability and Insights: Sharing a professional failure and what you learned from it.

  
  

• Industry Expertise: Offering your take on a recent news story or trend.

  
  

• Behind-the-Scenes Stories: Giving a glimpse into your day-to-day work or a project you're proud of.

  
  

• Authentic Connections: Responding thoughtfully to comments and engaging in conversations on other people's posts.

This kind of content builds trust and authority, two things that are essential for growing your network and, by extension, your business.

Do Company Pages Have a Purpose?

So, if personal profiles get all the views, why even bother with a company page? Because it's not about views; it's about credibility, community, and conversion. A company page isn't just a content channel; it’s your professional storefront on LinkedIn.

1. The Hub of Your Brand Identity Your company page is the official, verifiable home of your business on LinkedIn. It houses your mission statement, your values, and the full scope of your products and services.

When a potential client or employee wants to learn more about you after seeing one of your personal posts, the company page is their destination. It builds trust and legitimacy that a personal profile alone cannot.

2. The Center for Recruitment If you want to attract top talent, a company page is non-negotiable. This is where you post job openings, share insights into your company culture, and highlight employee successes.

It gives prospective hires a comprehensive look at what it's like to work for you.

3. The Platform for Paid Advertising This is perhaps the most significant reason to have a company page. LinkedIn’s powerful ad platform is run through company pages, allowing you to create highly targeted campaigns to reach specific industries, job titles, and company sizes.

Organic reach from a personal profile is great, but paid reach from a company page is how you scale your efforts and reach audiences you would never connect with otherwise.

How Can I Use Both to Maximize My Reach?

This isn't a competition; it's a partnership. The most effective LinkedIn strategy is one where your personal profile and company page amplify each other. It’s a dual-pronged approach that marries personal authenticity with corporate authority.

Here is where the expertise of a specialized agency comes in handy. Many, including EXEED Digitals, have perfected a model that empowers employees to become brand ambassadors. This strategy involves the following steps:

1. The Thought Leadership Funnel: Your personal profile is the top of the funnel. You create insightful, engaging content that drives conversations. In these posts, you can naturally tag your company page, directing people to it for more information or official resources.

2. The Employee Advocacy Model: Encourage your team to share content from the company page. When a dozen employees share a new company announcement or blog post, it's seen as a strong signal of trust.

This immediately gives the company page content a boost in reach that it wouldn’t have on its own.

3. The Content Feedback Loop: Use your personal profile to gather feedback and ideas. Ask your connections what they want to learn about, and then use that information to create a polished, official piece of content for your company page, and then share it from your personal profile!

What Are Common Mistakes to Avoid?

While the synergy between your personal profile and company page is powerful, it’s easy to make mistakes that undermine your efforts. The single biggest error people make is treating their personal profile like a second company page.

Don't just post corporate press releases and company-speak; that's what the company page is for. Your personal profile needs a human voice, and the goal is to build a personal brand that is inextricably linked to your company, not to simply post on behalf of it.

To get the most out of your personal presence, avoid these common pitfalls:

• Speaking Only in Corporate Tone: Ditch the formal, jargon-filled language. Your personal profile is where you can be authentic and conversational. Share your genuine thoughts, opinions, and experiences, not just polished statements approved by the PR department.

  
  

• Neglecting Engagement: It’s not enough to just post and walk away. A personal profile thrives on interaction. Make sure you are actively replying to comments, engaging with other people's posts, and connecting with new people in your industry.

  This shows you are a real person, not just a content-generating machine.

  
  

• Being a One-Way Street: Don't let your profile become a broadcast channel. The most successful profiles ask questions, poll their audience, and invite dialogue.

  Remember, LinkedIn is a two-way street designed for building relationships through conversation.

  
  

• Not Having a Point of View: If your content is always neutral and safe, it will be forgettable. Your personal brand is defined by your unique perspective. Don't be afraid to take a stance on an industry trend or offer a thoughtful critique.

  This is what builds authority and makes people want to follow you.

Conclusion

True success on LinkedIn doesn't come from choosing one over the other, but from a unified strategy where both work in concert.

Your personal profile sparks the conversations, shares the insights, and builds the trust. It's where you can be authentic, vulnerable, and human. Your company page is where you formalize that authenticity, turning conversations into authority and professional curiosity into business.

It's the destination for clients, partners, and future employees who want to learn more about the team behind the individual.

This unified approach, which is often recommended by experts, may seem like more work, but it's the most effective and sustainable path to growth. In fact, it's the core philosophy behind agencies like EXEED Digitals, a LinkedIn-specialized agency dedicated to building this very ecosystem.