LinkedIn Voices: Nir Eyal

LinkedIn Voices: Nir Eyal

Nir Eyal stands as a leading voice in the science of behavior, technology, and habit formation. From teaching behavioral design at Stanford to selling two tech companies, to writing bestselling books read by millions worldwide, Nir has reshaped how product builders, executives, and individuals think about focus, attention, and ethical engagement.

Who Is Nir Eyal?

Nir Eyal is an author, speaker, and behavioral design expert who explores how technology and human psychology intersect. He is best known for his bestselling books Hooked and Indistractable, which have sold over a million copies worldwide, and for his upcoming book Beyond Belief, set for release in March 2026.

Beyond writing, Nir has taught at Stanford Graduate School of Business and the design school, advised top companies on product design, and delivered keynotes to executives and teams seeking practical strategies for creating habit-forming products responsibly.

His mission?

“To help people and teams understand behavior, build focus, and design technology that improves lives rather than distracts from them.”

Through his website NirAndFar.com, newsletter, podcast, and speaking engagements, Nir reaches 150,000+ readers, product builders, designers, and professionals eager to master attention and ethical behavioral design.

From Gaming and Advertising to Behavioral Science

Nir’s professional journey spans industries and disciplines. Early in his career, he worked in video gaming and advertising fields, where understanding human behavior is critical. He later sold two tech companies and transitioned into teaching and consulting, focusing on how to ethically design products that capture user engagement without exploiting attention.

This unique mix of practical experience, academic rigor, and research-backed insights gives Nir a rare perspective: he can decode both why people do what they do, and how technology can either help or hinder them.

Mission: Helping People Become Indistractable

Nir’s Indistractable framework is at the core of his mission. He teaches that distractions are not just external—they stem from internal triggers like stress, boredom, or anxiety. By mastering internal triggers, timeboxing tasks, managing external distractions, and making precommitment pacts, individuals and teams can regain control over their focus and productivity.

In Hooked, Nir introduced the Hook Model, a four-stage loop, Trigger > Action > Variable Reward > Investment, that helps product teams ethically build habit forming products. His frameworks are widely used by UX designers, product managers, and startup founders to create engaging, responsible technology.

Beyond Belief: A New Frontier

Nir’s upcoming book, Beyond Belief, explores the science behind how people form, maintain, and change their beliefs. Building on years of research and practical experimentation, this book promises to be a milestone for anyone interested in psychology, influence, and behavioral science. Pre-orders are now open for a March 2026 release.

Thought Leadership on LinkedIn

Nir Eyal On LinkedIn

On LinkedIn, Nir blends educational frameworks, actionable tactics, and personal insights. His content often includes:

• Structured, actionable advice: Posts break down complex behavioral science into clear steps (e.g., timeboxing, temptation bundling, commitment pacts).

• Authenticity and credibility: Nir shares experiments, lessons learned, and research findings, making his insights practical and relatable.

• Ethical emphasis: He consistently reminds audiences that habit-forming products should improve lives, not exploit attention.

  
  

His audience includes product builders, UX teams, startup founders, executives, and productivity-minded individuals who apply his insights daily.

Key Achievements

• Authored Hooked and Indistractable (1M+ copies sold globally)

• Pre-order available for Beyond Belief (March 2026)

• Former Stanford lecturer (Marketing & Behavioral Design)

• Featured in The New York Times, Harvard Business Review, Time, Psychology Today

• Angel investor in habit-related startups (Eventbrite, Canva, Product Hunt, FocusMate)

• Reaches 150K+ newsletter subscribers and 365K+ LinkedIn followers

• Consults and speaks to Fortune 500s, universities, and conferences worldwide

Some Of His Posts

www.linkedin.com

My new book BEYOND BELIEF is available for pre-order!  Here's why I wrote it ⬇️ I’m super excited for you all to read it! You can pre-order the book here: https://lnkd.in/e98xbRmT | Nir Eyal | 35 comments

My new book BEYOND BELIEF is available for pre-order!  Here's why I wrote it ⬇️ I’m super excited for you all to read it! You can pre-order the book here: https://lnkd.in/e98xbRmT | 35 comments on LinkedIn

www.linkedin.com

“I’m too old.” “I’m not creative.” We all have beliefs like these. The top 1% just deal with them differently: Some beliefs work FOR you (liberating beliefs):  → Adding motivation → Helping you spot… | Nir Eyal | 66 comments

“I’m too old.” “I’m not creative.” We all have beliefs like these. The top 1% just deal with them differently: Some beliefs work FOR you (liberating beliefs):  → Adding motivation → Helping you spot opportunities → Building resilience when things get hard Other beliefs make YOU work for THEM (limiting beliefs):  → Draining your energy,  → Creating Sunday night dread about Monday morning → Making you say "I can't" when you actually can We all have limiting beliefs. But top performers know how to treat beliefs like tools they deliberate choose, not truths they’re stuck with. This means they’re able to transform limiting beliefs into liberating ones. And that process starts with asking a simple question which I came across when researching my new book Beyond Belief: "Is this belief serving me, or am I serving it?" What belief are you serving that's no longer serving you? If this resonated with you, check out my upcoming book Beyond Belief which is now available for pre-order! Visit: https://lnkd.in/e98xbRmT | 66 comments on LinkedIn

www.linkedin.com

Beyond Belief Announcement Nov | Nir Eyal | 104 comments

I have some exciting news:  My new book BEYOND BELIEF is available for pre-order! I've spent the past five years writing it, and honestly, it's the book that changed my life the most. It started with a question I couldn't shake: How can two people have the same goal and yet get completely different results? I kept thinking the answer was discipline. Or intelligence. Or even just dumb luck. But the more I dug into the research, the more everything pointed back to something invisible. BELIEF… And I don't mean the "manifest your dreams" kind of belief. Or the "just hustle harder" kind, either. I mean belief as an actual, practical tool. Something you can build, test, and update based on what actually works. Through my research, I learned that belief have the power to change three things:  → What you see (attention) → What you feel (anticipation)  → What you do (agency) This means that if you change your beliefs, and you literally change what opportunities you see, how your body responds to stress, and whether you keep going or give up. The science behind this is wild. I found stories of people who had surgery without anesthesia using only their minds. Entrepreneurs who built empires by training themselves to spot possibilities others walked right past. And research showing how the beliefs you hold about aging can predict how long you'll live better than your cholesterol levels. I can't wait to share it with you. You can pre-order the book here: https://lnkd.in/e98xbRmT | 104 comments on LinkedIn

www.linkedin.com

One of the most damaging things: calling yourself "lazy"/“distracted"/unfocused”. “Identity Behavior Theory” shows that our behaviors and outcomes are heavily influenced by the identities we adopt.… | Nir Eyal | 73 comments

One of the most damaging things: calling yourself "lazy"/“distracted"/unfocused”. “Identity Behavior Theory” shows that our behaviors and outcomes are heavily influenced by the identities we adopt. Example: research published in top journals shows that people were significantly more likely to vote when asked, “Are you a voter?” rather than “Will you vote?” A subtle shift from verb (VOTE) to noun (VOTER) changed real-world behavior. This is why one of the most damaging things you can do is label yourself as “lazy,” “distracted,” or “unfocused.” Identity becomes destiny. Choose labels that empower rather than limit you. -- If you found this useful: ♻️ Repost to help your network too 🛎️ Follow me for more science-backed strategies | 73 comments on LinkedIn

Media Appearances

How to Stay Focused and Beat Distraction - Nir Eyal

How to Build Habit-Forming Products - Nir Eyal

Themes & Message Pillars

1. Behavioral Design Mastery: Understanding what drives habits, attention, and engagement.

2. Focus and Indistractability: Tools and tactics to reclaim attention in a distracted world.

3. Ethical Technology: Designing products that enrich lives instead of exploiting vulnerabilities.

4. Belief Formation & Change: Exploring the psychology of how people adopt and shift beliefs.

   
   

Why Nir Eyal Matters

Nir represents a unique intersection of neuroscience, psychology, and business. His work empowers product teams to build responsibly, and individuals to master attention and focus. In an era of constant digital distraction, his frameworks offer practical tools to live and work with clarity.

“Indistractable is not about eliminating distractions. It’s about understanding them, and making them work for you, not against you.” - Nir Eyal

Profile Summary

Category	Details
Name	Nir Eyal
Current Role / Company	Author ("Beyond Belief") — NirAndFar.com
Past Roles	Author of Indistractable and Hooked, Behavioral Design Consultant, Keynote Speaker, Former Lecturer in Marketing at Stanford GSB
Education	MBA - Stanford GSB; BA - Emory University; Private Pilot Certification
Books	Hooked, Indistractable, Beyond Belief (pre-order)
Core Expertise	Behavioral Design, Habit Formation, Focus & Attention, Ethical Product Design
Key Frameworks	Hook Model (Trigger > Action > Variable Reward > Investment), Indistractable Model (Master internal triggers, Timebox tasks, Hack external triggers, Make pacts)
Notable Achievements	>1M books sold, Featured in NYT, HBR, Time, Psychology Today, Angel Investor in Eventbrite, Canva, Product Hunt, FocusMate
Audience / Reach	365K+ LinkedIn followers, 150K+ newsletter subscribers, global speaking engagements
Mission	Help individuals and product teams design ethical products, regain focus, and understand human behavior
Upcoming Work	Beyond Belief (exploring how beliefs form and change, March 2026)
Website / Contact	www.nirandfar.com

LinkedIn Profile

www.linkedin.com

Nir Eyal - My new book BEYOND BELIEF is available for pre-order 📚 | Former Stanford lecturer helping you make sense of the science | Bestselling author of Hooked & Indistractable (​>1M sold) | LinkedIn

My new book BEYOND BELIEF is available for pre-order 📚 | Former Stanford lecturer helping you make sense of the science | Bestselling author of Hooked & Indistractable (​>1M sold) · Hey, I’m Nir. I've devoted my career to studying the intersection of business, behavior, and the brain. I’m the bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. My next book BEYOND BELIEF (coming March 2026; available for pre-order) explores the science behind how we form, hold, and change our beliefs. For most of my career, I worked in the video gaming and advertising industries, where I saw firsthand how powerful psychology can be in shaping behavior. Sometimes for good, sometimes not. That tension is what drives my writing today. Through my books, keynotes, newsletter, and consulting, I help: -Companies build habit-forming products that improve lives -Professionals and teams reclaim focus in an age of endless distraction -Ambitious individuals understand the invisible forces shaping their thoughts, actions, and beliefs I’ve taught behavioral design at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. I’ve sold two technology companies since 2003. My writing has been featured in The New York Times, Harvard Business Review, Time, and Psychology Today. If you want to break through limits to achieve extraordinary results: 👉 Join 150K+ smart readers at NirAndFar.com · Experience: NirAndFar.com · Education: Stanford University Graduate School of Business · Location: New York · 500+ connections on LinkedIn. View Nir Eyal’s profile on LinkedIn, a professional community of 1 billion members.