LinkedIn Voices: Dr. Tasha Eurich
- Bahaa Nuweihed
- Nov 24
- 4 min read
Dr. Tasha Eurich has become one of the most trusted names in leadership psychology today. From bestselling books to groundbreaking research on self-awareness, she blends scientific depth with practical tools that help leaders see themselves clearly and lead with purpose. Her work spans executive coaching, keynote speaking, resilience research, and evidence based leadership development that reaches audiences across the globe.
Who Is Dr. Tasha Eurich
Tasha Eurich is a New York Times bestselling author, organizational psychologist, and one of the world’s leading experts on self-awareness. With a PhD in Industrial Organizational Psychology, she has spent more than a decade studying how people understand themselves and how that knowledge transforms performance.
She is the principal of The Eurich Group, an executive development firm built to help leaders and teams become the best of who they are and what they do. Her research and insights have appeared in Harvard Business Review, Psychology Today, The New York Times, the Wall Street Journal, NPR, and other major outlets.
Her mission?
To help leaders see themselves more clearly, understand how others see them, and use that insight to lead with confidence, resilience, and impact.
From Research to Real World Transformation
Tasha’s journey began in academia, but she quickly noticed a gap. Leaders were overloaded with advice yet lacked the clarity needed to understand their own behavior. Her goal became to bridge science with practice and build tools anyone could use to grow.
This focus led to her breakout book Insight, which revealed a powerful finding. Most people believe they are self aware, yet only a small percentage actually are. Through years of research, interviews, and assessments, she identified the habits that separate truly self aware leaders from those who merely assume they are her frameworks help leaders:
• See their blind spots
• Understand feedback without defensiveness
• Use daily reflection practices that actually work
Build self insight that improves relationships, performance, and decision making her next major contribution, Shatterproof, reframed resilience for the modern workplace. Instead of emphasizing quick bounce backs, she introduced a model that uncovers triggers, unmet needs, and shadow behaviors that keep professionals stuck. Her resilience roadmap helps leaders build confidence, choice, and connection instead of relying on short term fixes.
Mission: Self Awareness at Scale
Through The Eurich Group, Tasha has worked with more than 30,000 leaders and advised global organizations including Google, Salesforce, Walmart, the NBA, and the White House Leadership Development Program.
Her TEDx talk “Increase your self-awareness with one simple fix” has been viewed millions of times and continues to influence leaders around the world.
Her role extends beyond coaching and speaking. As a member of the elite 100 Coaches community, she collaborates with global leadership experts to elevate the standards of executive development. She also contributes to Harvard Business Review and Psychology Today, where she translates complex research into tools anyone can use.
Her results reflect the impact of her work:
• 43,000+ LinkedIn followers
• Millions of TEDx views
• Coaching and speaking across 20+ countries
• A client roster of top global brands
• Recognition as the world’s number one self awareness coach
Themes and Message Pillars
Self Awareness as a Leadership SuperpowerTasha’s research shows that self aware leaders perform better, communicate more effectively, and build healthier cultures. She teaches that self awareness is not a trait you are born with. It is a skill you build through structured reflection and honest feedback.
Busting the Myths of Introspection. She highlights that traditional introspection often leads to overthinking. Instead, her methods focus on asking future facing questions and seeking external perspectives to uncover actionable insights.
Resilience That Goes Beyond Bounce Back. Her Shatterproof framework replaces quick recovery with deep understanding. True resilience comes from recognizing your needs, identifying patterns, and making intentional choices that raise your resilience ceiling.
Leadership That Balances People and Results. Her book Bankable Leadership offers a practical approach to leading with both empathy and performance. She teaches that leaders do not have to choose. They can build teams that feel valued and deliver measurable results.
LinkedIn Content Strategy: Evidence Based Leadership in Action
On LinkedIn, Tasha Eurich delivers thoughtful and research backed content that helps leaders grow in real time. Her posts blend psychology, storytelling, and actionable frameworks designed for busy executives.
Strategy Highlights:
• Practical Tools: Daily practices, checklists, and short exercises from her books
• Research and Data: Translating complex studies into simple workplace applications
• Story Driven Insights: Real examples from coaching sessions and client experiences
• Leadership Development: Posts that help professionals navigate communication, feedback, and resilience
Some of Her Posts:
Media Appearances:
Tone and Style:
Clear, structured, and grounded in science-Supportive but direct-Action oriented with takeaways readers can apply immediately.
Why Tasha Eurich Matters
In an era filled with noise, pressure, and constant reinvention, self awareness has become a vital leadership skill. Tasha Eurich offers a path grounded in research and real world experience that helps leaders understand themselves, build resilience, and inspire others.
Her work reminds us that clarity is power. Leaders who see themselves clearly make better decisions, build stronger teams, and create cultures where people thrive.
Some of Her Talks and Work “Increase your self-awareness with one simple fix”
TEDxMileHighShatterproof resilience road-map-Insight framework for building internal and external self awareness-Bankable Leadership tools for balancing people and performance.
Profile Summary
Info | Detail |
Name | Dr. Tasha Eurich |
Title | NYT Bestselling Author, Organizational Psychologist, Executive Coach |
Focus | Self Awareness, Leadership Development, Resilience, Organizational Psychology |
Experience | Principal at The Eurich Group since 2011, researcher, HBR contributor, member of 100 Coaches |
Platform Reach | 43K+ LinkedIn followers, millions of TEDx views, global keynote speaker |
Notable Achievements | Recognized as the world’s number one self awareness coach, NYT bestselling author, contributor to major publications |
Website |
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