How to update A Company Name on LinkedIn?

EXEED Team
Nov 10
4 min read

Updated: Nov 11

Verified company pages often lock the name field, and LinkedIn support usually has to approve a name change. Response time can be anywhere from a few hours to several business days (sometimes longer). While you wait, you can prepare documentation, try a few supported contact routes, and consider alternatives that keep your brand consistent on LinkedIn without breaking verification.

Below is a friendly, step-by-step guide and checklist that people actually find useful when they run into a greyed-out company name on a verified LinkedIn Page.

Why is the Company Name greyed out on LinkedIn?

Verification is meant to prevent impersonation and maintain trust. Once LinkedIn verifies a page, they lock key identity fields (like the page name) to avoid bad actors changing names after building credibility.
LinkedIn wants to review manual changes for verified entities. That’s why you’re seeing the field disabled.

How long does LinkedIn take?

Typical times: a few hours to 72 hours for a simple request. But it can take longer (up to a few weeks) if LinkedIn needs additional docs or the request is routed to manual review.
If you’ve already waited 5+ hours, that’s still within normal range. If you haven’t heard anything after 48-72 hours, it’s reasonable to escalate.

First things to check (quick wins)

1. Confirm admin privileges

Make sure you’re a Super Admin of the Page. Only Page admins with the right role can request name changes or contact support for page issues.

2. Check verification type

Is this a LinkedIn “Verified” blue check (organization verification) or some other verification (email domain, LinkedIn badge)? Understanding which verification you have can affect the process.

3. Confirm the rename meets LinkedIn’s naming rules

No misleading terms, no excessive use of punctuation, and the new name should reflect the official company/entity name. If the new name looks like a different company, LinkedIn will be cautious.

Documents and proof to prepare (this speeds approval)

Official company registration (articles of incorporation, business license)
Trademark registration (if applicable)
A press release or public announcement of the rebrand
A screenshot of your updated website showing the new name + domain control
Emails from corporate domain (you@yourdomain.com) to prove ownership
A short note explaining why you’re changing the name (e.g., rebrand after merger)

How to submit a clear support request (what to include)

State you’re the Super Admin and the page is verified.
Include the current LinkedIn Page URL and the requested new page name.
Attach the documents above (company registration, press release, domain ownership).
Explain the reason (rebrand, legal name change, acquisition) and provide an expected publication date or rollout plan.
Ask for an estimated timeline and whether there are any additional steps the support team needs.

Contact and escalation routes

LinkedIn Help Center: Use the “Report a Page” or “Contact Us” form under Business Pages. Attach documents directly if possible.
Ads or Account Rep: If you run LinkedIn Ads and have an account rep, ask them to escalate, they often have a fast internal channel.
LinkedIn Help on Twitter/X: @LinkedInHelp can flag ticket numbers publicly (don’t share sensitive docs in DMs).
Sales Navigator/Customer Support: If you use premium LinkedIn products, those support channels sometimes move quicker.
LinkedIn Community/Forums: Raise a clear, factual post with ticket number, other admins sometimes share helpful next steps.

Workarounds if approval is delayed

Update visual branding on the Page:
Banner image: Put the new name and “formerly X” in the cover to communicate immediately.
About section and tagline: Use the new name plus explanation (“New name: X. Formerly: Y”).
Pinned post: Pin an announcement post about the rebrand so visitors see it first.
Vanity URL: If the page URL is changeable, update it to match your new name (this may or may not be editable when verified).
Create a new Page as a last resort: If LinkedIn refuses or the delay is unacceptable, some brands create a new page for the new name. Downsides: you lose follower continuity and verification; you’ll need to redirect followers and merge audiences organically.
Use company Showcase Pages for brand lines in transition, useful if you want separate content streams without losing the main org page.

What to avoid

Don’t use misleading names: LinkedIn will reject changes that could confuse users.
Don’t try to bypass verification processes with fake documents. It backfires and can get pages suspended.
Don’t repeatedly submit the same ticket without new info; it can create confusion. One thorough, well-documented request + polite follow-ups is usually best.

Questions to ask your team right now

Who on our team holds Super Admin rights and can confirm the submission?
Do we have a public announcement and supporting docs ready to attach?
Is there an ad/account rep we can ask to escalate?
What’s our plan for communicating the rebrand to followers during the approval wait?

Timeline and expectations (realistic)

Immediate actions (same day): Verify admin rights, compile docs, update banner/about, submit support ticket with attachments.
Short term (48-72 hours): Expect initial review and possibly a follow-up question from LinkedIn.
Medium term (up to 2 weeks): Approval or request for additional documents. If delayed beyond this, escalate via rep or public support channels.