LinkedIn Voices: Terry Rice

Performance coach, keynote speaker, and creator of the R³ Method, Terry Rice helps high performers rebuild their identity and business with clarity, confidence, and systems that work.

From corporate marketing roles at Adobe and Facebook to a thriving coaching business trusted by Amazon, Google, EY, and Verizon, Terry’s journey is one of resilience, reinvention, and results.

Name & Professional Identity

Terry Rice – Performance Coach, Keynote Speaker, Author, Creator of the R³ Method, Expert-in-Residence at Entrepreneur magazine, Instructor at NYU and General Assembly, Managing Director at Good People Digital, and host of the Elevate + Expand podcast.

Niche & Specialization

• High-performers overcoming adversity through strategic reinvention

• Performance coaching grounded in resilience, clarity, and sustainable systems

• Creator-first mindset: teaching, writing, and speaking to drive transformation

Target Audience

• Entrepreneurs and consultants rebuilding after setbacks

• Executive teams and individuals seeking alignment and peak performance

• Event organizers and brands wanting powerful talks rooted in lived truth

Career Journey & Achievements

• Former marketer at Adobe and Facebook; laid off in 2015—this triggered his reinvention.

• Launched a consulting business, hustled via workshops and General Assembly teaching, and within 18 months built a six-figure income.

• Pivoted to creator after personal tragedy (loss of his son), leading to a contributor role at Entrepreneur. Became a prolific writer, keynote speaker (SXSW, AdWeek), and podcast host.

• Expanded reach as Managing Director at Good People Digital, NYU instructor, and brand collaborator.

Content Strategy & Teaching Approach

Terry centers storytelling around setbacks as essential turning points. His R³ Method—Reclaim, Realign, Rebuild—is a core anchor in his coaching and speeches.He reinforces that transformation isn’t about smooth success, but about choosing growth over comfort and building systems that work. His tone? Honest, direct, no fluff.

Metrics & Impact

• Built a six-figure consulting business within 18 months of departure from corporate.

• Featured by major outlets (GMA, Fast Company, WSJ); regular contributor to Entrepreneur.

• Keynote speaker at high-profile events like SXSW, AdWeek, set global stages in motion.

• Hosts a top-ranked podcast for small business owners: Elevate + Expand.

Some of his LinkedIn posts:

www.linkedin.com

Do you know who this guy is? | Terry Rice | 259 comments

Do you know who this guy is? Jasmin Alić. 300K+ LinkedIn followers. Creates some of the best content on the platform. I finally met him in New York. Instead of me picking his brain, he flipped the script. One thing we did discuss was the power of commenting, not just liking, but actually engaging. And that's where he disrupted my routine, in the best way. I used to post before leaving home while making breakfast and finding missing shoelaces. Now I post at 10:30 a.m. EDT when I can actually reply. The result? More reach. Better conversations. DMs turning into phone calls. Here's the unexpected part: posting later gives my content two lives. Some people see it today. Others catch it tomorrow, depending on when they log in. Jasmin Alić might be the reason you're seeing my posts a day late but also why they're showing up stronger. Call it the second-wave effect. If you're clinging to a routine that's not working, change it. Your people will still find you. Out of curiosity, what day and time are you seeing this in your feed? | 259 comments on LinkedIn

www.linkedin.com

The elevator wasn’t broken. | Terry Rice posted on the topic | LinkedIn

The elevator wasn’t broken. My thinking was. A building got constant complaints about slow elevators. Engineers suggested expensive upgrades. Instead, management installed mirrors. Complaints stopped. The problem wasn’t speed, it was boredom. For years, I thought my problem was not having the right coach, course, or magic framework. I kept chasing the next big solution. Turns out I didn’t need to spend more money or move faster. I needed to slow down and see myself clearly. To stop chasing a version of success that didn’t even fit me. That’s when I learned: meaningful change starts with identity first. You don’t need to fix everything. Sometimes you just need to notice what’s already there. What’s one problem you’ve been trying to solve with more money or speed, that might actually need more clarity? PS: Share this if you think it will help others get unstuck. | 47 comments on LinkedIn

www.linkedin.com

They told me I was lucky to be alive. | Terry Rice posted on the topic | LinkedIn

They told me I was lucky to be alive. I didn’t feel lucky. I was on a hospital stretcher with a lethal blood alcohol level. Facebook had just fired me. My wife was pregnant. I was broke, broken, and out of options. That day, I thought my life could have ended. Turns out it had. Just not in the way I expected. Here’s what no one tells you about rock bottom: It’s not a destination. It’s a demolition. Rock bottom destroys everything that wasn’t built to last: ‣ The identity tied to a logo ‣ The habits quietly killing your potential ‣ The confidence borrowed from external validation ‣ The relationships that only worked when you were performing What’s left isn’t nothing. What’s left is everything. Your values. Your character. Your capacity to rebuild. Post-Traumatic Growth research shows 70% of people who experience major life disruption report positive change afterward. They don’t just bounce back. They bounce forward. That’s how I developed the R³ Method: 1. Reclaim who you truly are (not who you performed as) 2. Realign with what actually matters (not what looks impressive) 3. Rebuild from your authentic foundation (not someone else’s blueprint) Three years after that hospital bed, I was speaking at SXSW. If you’ve been to rock bottom, what did it leave you with? | 55 comments on LinkedIn

Personality & Background Notes

• Raised in suburban Rochester, NY; athlete and popular in high school, gained an MBA, then worked in NYC with big brands.

• Self-described as stoic, optimistic, empathetic, and lightly sarcastic. Personality types: DISC Driver (Di), INTP (Myers-Briggs), Enneagram 5 (“The Thinker”).

• Father, husband, mental and physical health advocate. Philosophy: “Live your legacy.”

Why He Matters

Terry embodies transformative leadership. He turns personal struggle into frameworks others can follow. His R³ method gives clarity through chaos. His work merges real talk with real results—and that’s unmatched in the coaching space.

Quick Profile Summary

Detail	Info
Followers	27,355 on LinkedIn
Method	Creator of the R³ Method
Startup Roles	Adobe, Facebook → Solo consulting → Creator & Speaker
Recognition	Featured by Entrepreneur, GMA, Fast Company, WSJ; speaker at SXSW
Background	Corporate marketing turned performance coach and author
Website	terryrice.co

Terry Rice's LinkedIn Account:

www.linkedin.com

Terry Rice - Terry Rice Coaching & Consulting | LinkedIn

Most high performers aren't stuck because they lack talent, time, or… · Experience: Terry Rice Coaching & Consulting · Education: State University of New York at Buffalo - School of Management · Location: Brooklyn · 500+ connections on LinkedIn. View Terry Rice’s profile on LinkedIn, a professional community of 1 billion members.