LinkedIn Voices: Marina Panova
- Fatima Zaiter
- Aug 13
- 2 min read
Personal branding isn’t just about posting content, it’s about turning visibility into clients, revenue, and authority. Marina Panova, a North Macedonian social media strategist and founder of We Craft You Grow, went from being a nanny in Paris with zero experience to helping 150+ founders, freelancers, and creators transform their LinkedIn presence into a business-growing machine.
Name & Professional Identity
Marina Panova: Founder of We Craft You Grow. LinkedIn creator from North Macedonia 🇲🇰. She’s a social media strategist, content creator, and business coach, specializing in turning personal brands into revenue-generating machines.
Niche & Specialization
Personal branding that converts visibility into clients and sales
LinkedIn content strategy for founders, freelancers, and creators
High-ticket offer positioning, funnels, and monetization
Marina's Target Audience
Founders and entrepreneurs who want a LinkedIn presence that generates clients
Freelancers seeking a system to attract high-value opportunities
Professionals aiming to become the obvious choice in their industry
Career Journey & Achievements
2020: Worked as a nanny in Paris, started learning LinkedIn strategy from scratch
2021: Landed first €1K client from LinkedIn
2022: Built a 5-figure content business entirely from her laptop
2023: Launched We Craft You Grow agency to help others scale
2024: Scaled to 150+ clients and grew to 54K+ followers on LinkedIn
2025: Rebuilding with high-ticket offers, smarter funnels, and bigger results
Content Strategy & Teaching Approach
Marina is known for breaking complex personal branding and LinkedIn strategies into actionable frameworks. She teaches clients to:
Turn personal stories into sales engines using structured frameworks
Convert engagement into clients without being “louder,” just clearer
Build content and positioning that directly supports monetization
Her posts combine relatability, strategy, and conversion tactics, making readers feel both inspired and equipped to act.
Metrics & Impact
69,634 followers on LinkedIn, consistently engaged
3,500+ posts created, generating 225M+ impressions
€6.3M+ in tracked revenue attributed to her strategies
150+ personal brands launched
Academic & Speaking Presence
While Marina focuses mainly on agency work and private coaching, she frequently hosts workshops, trainings, and webinars to teach founders and freelancers how to monetize their LinkedIn presence.
Personality & Background Notes
Began from humble beginnings, learning LinkedIn strategy on her own while abroad
Open about her journey from complete beginner to agency founder
Combines clarity, empathy, and actionable advice in her teaching
Why She Matters
Marina Panova exemplifies how visibility, when paired with strategy, can become a business engine. She proves that personal branding isn’t just about going viral, it’s about building a brand that pays you back.
Quick Profile Summary
Detail | Info |
Followers | 69,634 on LinkedIn |
Clients | 150+ personal brands launched |
Recognition | #1 LinkedIn Creator from North Macedonia |
Revenue Generated | €6.3M+ tracked |
Creative Roots | Started as a nanny in Paris, self-taught LinkedIn strategist |
Agency | Founder of We Craft You Grow |
Comments