LinkedIn Voices: Jesse Itzler

An extraordinary entrepreneur, author, and speaker, Jesse Itzler is a master of living "outside the box." From his early career as a rapper to co-founding a multi-billion-dollar private jet company, his life is a testament to the power of unconventional thinking and relentless self-challenge. 

Itzler's unique experiences and high-octane energy have made him a leading voice in the world of personal development and mindset.

Jesse Itzler

From the Mic to the Marketplace

Jesse Itzler's career path is anything but typical. Starting out as a rapper, he signed with Delicious Vinyl records and even wrote and performed the iconic New York Knicks anthem, "Go NY Go." He parlayed his success in the music industry into entrepreneurship, co-founding Alphabet City Sports Records, which created theme songs for professional sports teams and was later sold to SFX.

His true breakthrough, however, came in the world of business. He co-founded Marquis Jet, one of the first and largest private jet card companies. The company's innovative approach allowed clients to purchase a set number of flight hours on private jets, making private travel more accessible.

Marquis Jet was a massive success, eventually selling to Warren Buffett's Berkshire Hathaway. Itzler would later partner with Zico Coconut Water, helping to grow the brand before its sale to The Coca-Cola Company, and become a part-owner of the NBA's Atlanta Hawks.

Metrics & Impact

• Platform Reach: Over 1 million followers on Instagram; 150,000 subscribers to his "Free Swim" newsletter .
  

• Client Base / Influence: Reached millions through his books, speaking engagements, and social media presence.
  

• Business Impact: Co-founded Marquis Jet, which was sold to Berkshire Hathaway; co-founded Zico Coconut Water, which was sold to Coca-Cola.
  

• Growth & Legacy: Built and sold multiple companies; completed an Ultraman triathlon at age 53, showcasing his commitment to personal growth and endurance.

Screenshot of Jesse Itzler's LinkedIn Account

Content Strategy & Teaching Approach on LinkedIn

Jesse Itzler has over 139,000 followers on LinkedIn, making him a prominent figure in entrepreneurship and personal development on the platform. To engage his audience, he employs a content strategy that blends entrepreneurial insights with personal anecdotes and motivational messages.

Content Strategy

1. Entrepreneurial Insights

   • Shares lessons learned from building and selling companies.

   • Discusses strategies for innovation and business growth.
     

2. Personal Development

   • Offers advice on mindset, productivity, and resilience.

   • Shares personal challenges and how he overcame them.
     

3. Motivational Messages

   • Posts quotes and stories to inspire his audience.

   • Encourages followers to step out of their comfort zones.
     

4. Behind-the-Scenes

   • Provides glimpses into his daily life and routines.

   • Shares experiences from his speaking engagements and events.

   
   

Examples of his Featured Posts on LinkedIn

www.linkedin.com

For 33 years, I’ve had the energy of a teenager. | Jesse Itzler | 125 comments

For 33 years, I’ve had the energy of a teenager. All because of one simple rule I tried from a book… The book was “Fit for Life” by Harvey and Marilyn Diamond The book's big idea? Fruit only until noon… Everyday. The book challenged the readers to try it for 10 days. I almost quit right there. Then I told myself: You can do anything for 10 days. So I tried it... First few days were rough until I hit my rhythm. Fruit was prepped and ready. Energy started picking up. On Day 11, I went back to my old breakfast. It wrecked me. I was bloated, sluggish, and just straight up miserable I went straight back to fruit the next day and never looked back. 33 years later… I’ve done 52 marathons, completed the Ultraman, and biked across America I’ve barely missed 4 days of work in 3 decades And all I changed was my breakfast. I don’t know the science. I just know how I feel. It’s not a miracle, or a diet plan It’s just fruit every morning for 33 years. And it changed my life. | 125 comments on LinkedIn

www.linkedin.com

This was my biggest lesson from running a 100 mile race.. | Jesse Itzler | 152 comments

This was my biggest lesson from running a 100 mile race.. And honestly.. it applies to life too. 👇 I spent months training for a 100 mile race called The Last Man Standing But I couldn’t get past one number… 38. The race rules were simple Run a 4.2 mile loop every hour If you finish early you rest until the next hour starts Last runner standing wins I trained hard but I kept hitting a wall at 38 miles Over and over I'd go home and tell my wife “I just can’t do it. I can’t get past 38.” Then I heard a podcast with Ex Navy SEAL Chadd Wright He said he once helped a first time runner complete 100 miles using just one mantra: “I will not quit.” No hacks Just headspace. I reached out and we spoke for five minutes He said: “I can fix this in two days.” Two days… To beat a wall I couldn’t break in six months ??? A week later Chadd shows up Didn’t say much or give advice Not a single word of strategy was ever mentioned.. My friends kept asking: “What’s he doing?” And I would tell them “He hasn’t said a word…. he’s sitting in the corner stroking his beard.” Then finally he speaks (Thick Georgia accent) “Maaaaan tomaraw we gon’ map out the strategy to double your training runs “Wake up at 4:45 and start runnin at 05:00” No science or breakdown. Just… do. The next morning He gave me one rule When he asks how I’m feeling just say: “I feel outstanding.” That’s it. And somehow… it worked We didn’t run 39 or 40 miles We ran 50 miles That was the day I learned Your self talk is either a wall or a weapon What you say becomes what you believe What you believe becomes what you do Stop saying “I can’t” Stop talking like a quitter Start telling yourself the version of the story that wins Months later Chadd ran the Hennepin 100 Mile Race with me. I hit a few walls… but we broke them and finished the race. Because I finally understood that the most powerful voice on the course is your own. | 152 comments on LinkedIn

www.linkedin.com

I thought I was about to create the next baseball legend.. | Jesse Itzler | 108 comments

I thought I was about to create the next baseball legend.. Turns out my son had a very different idea.. I signed my son Lazer up for his first season of Little League… I ran to Dick’s and bought everything you could imagine Bats… Gloves… Bases… This was gonna be awesome. I set everything up in the backyard. It looked like a training facility. Then I ran inside to grab my son He was playing Fortnite… Didn’t even look up After some convincing he came out.. He looked around and saw all the gear… Then walked back inside without a word. But I wasn’t giving up that easy Every day we practiced. Every day he asked me to stop. But I thought that he’d love it as soon as he was on the team. He didn’t. After a few practices… still nothing Then came opening day Coach put him in right field and he asked, “Where’s right field?” By inning 3, he was picking grass and throwing dirt in the air which blew directly into the stands and hit the parents. And right there.. it hit me. This wasn’t his dream… It was mine. Parenting isn’t about turning your kids into mini versions of you. It’s about helping them figure out who they are even if it looks nothing like what you imagined. On the ride home he told me he wanted to try an entrepreneurship class. Before we pulled into the driveway, I signed him up from my phone He loved it He joined a team called Cookie Master and designed their logo.. For the first time in weeks I saw him light up. That was the moment I stopped pushing… And started supporting We all know people carving their own paths Friends… Siblings… Partners… Sometimes we think we know what’s best But it’s not our journey. The best thing you can do for someone you love is to stop steering and start standing beside them... Let them chase what matters to them Not what matters to you. | 108 comments on LinkedIn

www.linkedin.com

One night, my son Charlie almost died in our kitchen. | Jesse Itzler | 130 comments

One night, my son Charlie almost died in our kitchen. Here’s what saved him. We had just gotten home from basketball practice. I walked into the kitchen to grab some OJ. Sara had left out Mexican food. Game on the TV… Friend on the couch… Kids at the table… Typical night. Then I turned around… and saw Charlie. Tapping me. Hands to his throat signaling that he was in fact choking. I asked, “Are you choking?” He gave me the signal again. I grabbed him and started doing the Heimlich. Hard. Let’s rewind 3–4 months. One night at dinner I had a thought: “What if something happened and no one knew what to do?” So I asked the kids: “Do you know the signal for choking?” They didn’t. So we did a drill. Hands to the throat to signal choking. One by one. Twice around the table. Back to the kitchen. I do the Heimlich one more time… And finally a chunk of food flies out. Charlie pukes and cries I cry. But we’re both grateful he’s alive. That moment could’ve ended very differently. All because we took 5 minutes months ago to talk about what to do. Just a basic signal and a little prep. There are 8,760 hours in a year. Use one of them to teach your kids what to do in emergencies. Because when the moment comes… You won’t have time to Google it. | 130 comments on LinkedIn

Jesse Itzler's LinkedIn Account

www.linkedin.com

Jesse Itzler - Jesse Itzler | LinkedIn

“Most of my successes in life have come from learning how to be comfortable with being… · Experience: Jesse Itzler · Education: American University · Location: Atlanta · 500+ connections on LinkedIn. View Jesse Itzler’s profile on LinkedIn, a professional community of 1 billion members.

Why He Matters

Jesse Itzler is a multifaceted entrepreneur whose ventures span music, aviation, beverages, and lifestyle design. Beyond his business successes, he is known for his unconventional approach to life, emphasizing experiences over traditional achievements.

His books, such as Living with a SEAL and Living with the Monks, offer readers insights into pushing personal boundaries and embracing discomfort as a path to growth. Through his social media presence and speaking engagements, Itzler continues to inspire individuals to live life fully and authentically.

Some of His Talks

Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)

No Experience? No Problem: Jesse Itzler’s Secret to Winning Big in ANY Industry

Quick Profile Summary

Info	Detail
Name	Jesse Itzler
Title	Entrepreneur, Author, Speaker, Former Rapper
Focus	Entrepreneurship, Personal Development, Lifestyle Design
Experience	Co-founder of Marquis Jet, Zico Coconut Water; founder of The 100 Mile Group; part-owner of the Atlanta Hawks; author of Living with a SEAL and Living with the Monks
Funding / Wealth	Estimated net worth between $200M and $250M
Platform Reach	Over 1M followers on Instagram; 150,000 subscribers to his "Free Swim" newsletter
Client Base / Influence	Reached millions through his books, speaking engagements, and social media presence
Notable Achievements	- Sold Marquis Jet to Berkshire Hathaway- Sold Zico Coconut Water to Coca-Cola- Completed Ultraman triathlon at age 53- Author of two New York Times bestsellers
Website	jesseitzler.com