LinkedIn Voices: Filipa Canelas

Mastering productivity isn’t just about doing more, it’s about learning smarter, building effective habits, and turning knowledge into action.

Filipa Canelas, author, productivity expert, and founder of Able Academy, transformed her own early ventures into a mission to help thousands of learners, entrepreneurs, and professionals around the world achieve their goals efficiently and intentionally.

From guiding students to creating courses for global audiences, Filipa shows how structured learning, habit formation, and strategic productivity systems can unlock extraordinary results.

Filipa Canelas

Overview of The Voice

Filipa Canelas – Author & Productivity Expert | Course Creator | Founder of Able Academy | Co‑Founder of flace

Niche & Specialization

• Mastering productivity, learning how to learn, habit formation, and goal achievement.

• Content strategy and online course creation, empowering individuals to cultivate high performance with ease.

Target Audience

• Learners, students, entrepreneurs, and professionals (spanning 140+ countries) seeking productivity tools and systems.

• B2B SaaS founders, CEOs, and coaches seeking personal branding and content marketing strategies.

Career Journey & Achievements

Filipa Canelas began her entrepreneurial journey at an early age, starting with a YouTube channel at 12 and launching her first online course on Udemy at 13. By her mid-teens, she was running small businesses, experimenting with eBooks on Amazon, offering freelance services on Fiverr, and even testing Facebook drop-shipping ventures.

In December 2016, she launched filipacanelas.com to share her insights on productivity, learning, and personal growth. Over the years, Filipa has authored Around is Forward: The Productivity Cycle Behind Extraordinary Results and built Able Academy, reaching over 40,000 students across 140+ countries.

Alongside her entrepreneurial work, she has co-founded flace and represented Portugal as an ambassador for WAVE, a European NGO combating violence against women and children. Her journey reflects a lifelong commitment to learning, creativity, and helping others achieve their full potential.

Screen Shot from Filipa Canelas' LinkedIn Profile

Content Strategy & Approach

• Shares freely accessible content (blogs, infographics, resources) to build trust and audience engagement.

• Follows a multi-step course creation process: brainstorming, structuring, scripting, filming, editing, and refining.

• Uses Teachable, Adobe Premiere Pro, Mailerlite, Squarespace, Notion, and Canva to deliver courses.

• Leverages simple, high-value lead magnets, like infographics, to attract and support learners.

Metrics & Impact

• 40,000+ students across 140+ countries

• Multiple programs established via Able Academy

• Around is Forward book launched, gaining 100 subscribers in under 3 days

Some of Filipa's Videos on Her YouTube Channel:

How to Get More LinkedIn Impressions in 9 Minutes

How to Build a Personal Brand on LinkedIn

LinkedIn Content Ideas (for Growth)!

Personality & Background Notes

• A lifelong reader and writer, Filipa built an entrepreneurial streak at a young age; her parents supported early ventures with bank access, funding, and encouragement.

• Describes herself as proactive, introverted, book-loving, vegetarian, latte-loving, and fond of coffee shops and chocolate croissants

• Driven by curiosity - from aspiring magician to skater to drummer - and fueled by a love for learning and self-improvement.

Why She Matters

Filipa champions a world where success isn’t sporadic or accidental, it's cultivated. Through her content, courses, and personal journey, she equips people to systematically build productivity, learning habits, and confidence to thrive intentionally.

Examples of her featured posts on LinkedIn

www.linkedin.com

Most CEOs LinkedIn content is targeted at just 5% of the market… aka the ones that are very close to buying anyway. | Filipa Canelas | 54 comments

Most CEOs LinkedIn content is targeted at just 5% of the market… aka the ones that are very close to buying anyway. This means you are leaving 95% out. Ouch. REAL EXAMPLE: It took 2+ years to start working with this CEO. It wasn’t the right time… If I had just given up because I didn’t convert at the first shot, I wouldn’t be here 🙈 (this is even more true for my clients that sign 6-7fig enterprise deals). Here's what happens when you only target 5% (or 0%): 01/ You're invisible to unaware buyers Most of your market doesn't know you, your brand or product. If your content consists of “feature updates” and “company news”, you’re not getting your buyers attention. 02/ Buyers don’t buy like you want them to Sales cycles aren't linear, especially for enterprise deals. You need to stay top-of-mind so when their timing aligns, you're the obvious choice. 03/ You're missing the research phase entirely Buyers spend months researching before they ever talk to sales. If you're not creating content that educates and builds trust during this phase, they're learning from someone else… aka your competitor who will close the deal. ✅ BETTER approach: → Create content for the entire market. → Share insights from your experience to build trust. → Be ok with not being able to measure every single touchpoint  → Position yourself as the expert they turn to when ready to buy Stop chasing the 5%.  Start building for the 95%. | 54 comments on LinkedIn

www.linkedin.com

NOT BREAKING NEWS: The buyer's journey has changed. | Filipa Canelas | 59 comments

NOT BREAKING NEWS: The buyer's journey has changed. Nearly 2 out of 3 buyers now prefer engaging with vendors only in the later stages of their buying journey (up +17 ppt from last year).  I'm not surprised. Buyers are becoming more efficient researchers.  They research through multiple channels, form opinions, then contact sales when they're nearly decided. This puts massive pressure on *you* to be discoverable and trusted BEFORE buyers ever talk to your sales team. While AI is writing “personalized” outreach messages, your buyers have already formed opinions through: → Content from industry experts they follow → Peer recommendations in private communities → Discussions they've engaged on 1-1 convos → Thought leadership that shaped their criteria So when that buyer finally reaches out, they're already 70% through the process Your LinkedIn content isn't social marketing anymore. It's trust + education that happens long before they ever consider talking to you. | 59 comments on LinkedIn

www.linkedin.com

Your buyers are DEVOURING content before they ever hop on a call with your sales reps. | Filipa Canelas | 23 comments

Your buyers are DEVOURING content before they ever hop on a call with your sales reps. When they finally enter your pipeline, they've already: → Read your (or your competitors') thought leadership → Watched industry videos and webinars → Downloaded white papers and reports → Formed opinions about who the real experts are → Defined selection criteria based on what they've consumed For B2B companies, your LinkedIn content needs to: 1. Address the specific questions buyers are researching in your space 2. Demonstrate deep expertise that positions your brand as the obv choice 3. Share insights competitors aren't talking about 4. Help buyers create frameworks that naturally lead to your solution 5. Show up consistently where your buyers are consuming content (hint: LinkedIn is a primary research channel) 6. Be authentic (I don’t care if it sounds cliché. But people love CEOs/leaders that keep it real but are strategic about it). ❌ Creating content as a brand-building exercise separate from sales ✅ Your content IS sales for the first 70% of their journey | 23 comments on LinkedIn

www.linkedin.com

NEWS: LinkedIn content from personal brands is NOW showing up in ChatGPT, Claude, and Google search results. | Filipa Canelas | 58 comments

NEWS: LinkedIn content from personal brands is NOW showing up in ChatGPT, Claude, and Google search results. 𝗕𝗲𝗳𝗼𝗿𝗲: Content lived for 48 hours max 𝗡𝗼𝘄: AI tools index your LinkedIn posts for ongoing discovery Here's what this means for CEOs and marketing teams: 𝟬𝟭/ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗲𝘃𝗲𝗿𝗴𝗿𝗲𝗲𝗻 Content you wrote 6 months ago is now being referenced when prospects research your industry. Your insights are working for you long after you hit post. 𝟬𝟮/ 𝗕𝟮𝗕 𝗯𝘂𝘆𝗲𝗿𝘀 𝗮𝗿𝗲 𝘂𝘀𝗶𝗻𝗴 𝗟𝗟𝗠𝘀 𝗹𝗶𝗸𝗲 𝘀𝗲𝗮𝗿𝗰𝗵 𝗲𝗻𝗴𝗶𝗻𝗲𝘀 89% of B2B buyers now use AI tools during their research process (Salesforce, 2024). They're asking ChatGPT "What are the best practices for scaling SaaS infrastructure?" and YOUR content might be the answer they see. 𝟬𝟯/ 𝗕𝗿𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 = 𝗟𝗟𝗠 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 If you're known for one thing and consistently deliver insights on that topic, LLMs will start associating your brand with that expertise. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗦𝗘𝗢 𝗳𝗼𝗿 𝗖𝗘𝗢 𝗯𝗿𝗮𝗻𝗱𝘀. TL;DR Your buyers are forming opinions about you and your company through AI-curated content before they ever visit your website or talk to your sales team. And your next 6-figure deal might start with an AI conversation you're not part of… | 58 comments on LinkedIn

Quick Profile Summary

Detail	Info
Students	Over 40,000 in 140+ countries
Founder	Able Academy (and co-founder of flace)
Recognition	Featured across Authority Magazine, CourseMethod, her own website
Background	Blogger, course creator since age 13, founder, and author
Website	filipacanelas.com

Filipa Canelas' LinkedIn Account:

www.linkedin.com

Filipa Canelas - Able-Academy | LinkedIn

$6,700,000 in influenced pipeline for our B2B founders & CEOs. → The best product… · Experience: Able-Academy · Education: Nova School of Business and Economics · Location: Porto · 500+ connections on LinkedIn. View Filipa Canelas’ profile on LinkedIn, a professional community of 1 billion members.

Filipa Canelas' Website:

www.filipacanelas.com

Filipa Canelas — Author, Creator & Entrepreneur

Filipa Canelas is an author, creator and entrepreneur. Filipa teaches over 40,000 students in topics like productivity, skill learning and optimal performance.