LinkedIn Voices: Jasmin Alić

In 2025, personal branding and content marketing are no longer optional, they're essential. Enter Jasmin Alić, better known as Jay, a Bosnian copywriter, LinkedIn strategist, university professor, and keynote speaker who's transformed from a hesitant copywriter into a globally recognized LinkedIn authority.

Name & Professional Identity

Jasmin (Jay) Alić - Founder of Hey Jay agency and creator of the Link Up community and podcast. Ranked as the No. 1 copywriter and LinkedIn expert by Favikon. Based in Bosnia and Herzegovina, he holds multiple roles: corporate coach, university lecturer, TEDx speaker, and former hip-hop artist.

Niche & Specialization

• Building magnetic personal brands and social authority through content.

• LinkedIn strategies that attract clients, scale audiences, and generate impact.

• Copywriting that blends psychology, simplicity, and strategy to drive engagement and
  

Jasmin Alić's Target Audience

• Solopreneurs and founders who want to become irresistible on LinkedIn.

• Companies seeking actionable social media training for teams.

• Professionals aiming to position themselves as thought leaders in their field.

Screenshot of Jasmin Alic's LinkedIn Account

Career Journey & Achievements

• Began as an English teacher and copywriter while juggling freelance gigs for modest pay.

• Through relentless learning and persistence, Jay moved from $8/hour writing to commanding premium rates and attracting clients like Microsoft, Marriott Bonvoy, Digicel, Shell, and more.

• Invited to Upwork’s Expert-Vetted Top 1% freelancers, a turning point for his freelance career.

• Grew his LinkedIn presence from zero to over 240,000 followers in just a few years by sharing high-value, actionable content.

• Founded Hey Jay, an agency focused on memorable social content strategies, and Link Up, a private LinkedIn-focused audio podcast and community.
  

Academic & Speaking Presence

• Currently lectures at International Burch University in Sarajevo, teaching copywriting and branding to marketing students.

• Keynote speaker at over ten countries at events like TEDx Sarajevo, Linked Summit, and Semrush Spotlight.
  

Content Strategy & Teaching Approach

Jay stands out for his “share everything for free” model, delivering deeply practical guidance through daily LinkedIn posts. This generosity unlocks high-quality inbound leads, clients, and invitations for paid workshops and speaking gigs.

He’s also known for tactical frameworks like the "signposting" technique, which visually and mentally guides readers through content.

Metrics & Impact

• 240K+ followers on LinkedIn, making him one of the platform’s top creators.

• Credited with generating $100M+ in social media-driven sales across more than 40 industries through his content and coaching.

• Built a monetized ecosystem: freelance brand strategy, high-value coaching, a paid community, and keynote engagements, all stemming from his organic LinkedIn influence.

Personality & Background Notes

• Once performed hip-hop under the stage name Bigga, part of the rap group MouseMiles. Appeared on X-Factor and even featured on MTV.

• Open about his personal life, describing himself as a 31-year-old single dad, who juggles parenting with the demands of a global coaching business.
  

Why He Matters

Jasmin (Jay) Alić exemplifies how storytelling, consistency, and authenticity can fuel a powerful personal brand. He turned adversity into authority, starting from nothing in Bosnia to serving Fortune 500 clients and teaching thousands how to do the same.

Imagine This

Every post you write drives meaningful conversations and converts followers into clients. Jasmin models exactly that, and offers you a blueprint to follow.

Quick Profile Summary

His account on LinkedIn:

https://www.linkedin.com/in/alicjasmin/