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Is LinkedIn optional anymore? honest answer..

Jan 30, 2026

In this video I answer: can professionals afford to ignore LinkedIn? LinkedIn has become a non-negotiable tool for personal branding, career growth, and business success. Whether you're a business leader, salesperson, or just starting out in your career, LinkedIn offers unmatched opportunities to network, build relationships, and close deals.

Key Takeaways

  • Understanding the core mechanics of LinkedIn's algorithm
  • Why engagement in the first hour matters (and why it doesn't)
  • Structuring your posts for maximum readability
  • The importance of visual hooks