Premium LinkedIn Selling Program
A comprehensive 4-week training program designed to turn your sales team into LinkedIn sales experts. From profile optimization to personal branding and advanced selling strategies, this program will equip your sales team with the skills necessary to thrive on LinkedIn.
Program Agenda
Day 1: LinkedIn Sales Fundamentals and Profile Optimization
2.5 Hours.
Delivered live on Zoom.
Includes practical implementation.
This session introduces the fundamentals of LinkedIn sales, helping employees understand how to leverage the platform for success. Participants will learn how to optimize their LinkedIn profiles, focusing on creating a strong personal brand that attracts high-quality leads.
Practical exercises such as profile reviews and headline crafting will ensure participants leave with an actionable LinkedIn profile that increases credibility and visibility.
Day-to-day, employees can apply these skills by presenting a more polished and professional LinkedIn presence, which directly influences their ability to attract and engage potential clients.
Day 2: Content Creation for Sales and Prospecting Techniques
2.5 Hours.
Delivered live on Zoom.
Includes practical implementation.
In this session, participants dive into creating content that resonates with prospects and builds trust over time. They'll also master LinkedIn prospecting techniques, learning how to identify and engage with high-value leads.
Hands-on activities, such as prospecting simulations and content creation exercises, will reinforce these concepts. In their daily operations, employees can consistently produce content that fosters engagement, while using LinkedIn prospecting to fill their pipeline with qualified leads.
Day 3: Advanced LinkedIn Search Techniques and Effective Messaging
2.5 Hours.
Delivered live on Zoom.
Includes practical implementation.
Day 3 focuses on advanced search techniques through LinkedIn Sales Navigator, allowing employees to target decision-makers within their industries.
Additionally, participants will learn how to craft personalized, effective LinkedIn messages to boost response rates. Practical exercises include refining messaging and practicing search tactics.
Employees can apply these skills daily by using LinkedIn’s search features to identify key prospects and crafting compelling messages that lead to increased outreach success.
Day 4: Lead Nurturing Strategies and Closing Deals on LinkedIn
2.5 Hours.
Delivered live on Zoom.
Includes practical implementation.
In this session, employees will learn how to create a content calendar that aligns with their sales goals and leverages LinkedIn Analytics to measure performance.
Participants will gain hands-on experience planning a content strategy and analyzing LinkedIn metrics to optimize their activities.
Daily, employees will use content calendars to maintain consistency in their posts, and analytics to continuously refine their approach, ensuring long-term engagement and measurable results.